Guy Kawasaki: Blogging and social media are forms of evangelism.
Guy Kawasaki: Blogging and social media are forms of evangelism. The goal of a lot of online marketing is to get bloggers and networks talking about a product.
The best way to do this remains creating a great product. Ninety percent of evangelism is finding or creating a great product. It’s very hard to evangelize crap.
I totally agree. You need a solid product or service to really be able to create belivable marketing initiatives. If you sell crap the world will soon know about it.
That does not mean though that a “lower quality” or “less expensive” product cannot be marketed. It’s all about expectations - and honesty about what people get. When people visit a dollar store they do not expect the best products in the world, but are still willing to go there … and tell their friends about the deals they got.
roar
