CMO Magazine: CMO vs. CIO
CMO - The Resource for Marketing Executives - Home Page - CMO Magazine
I really like CMO. It has great articles, full of information for anyone interested in strategic marketing.
My last blog entry - a try to recreate parts of the work I lost the other day - was on the silos within an organization, with IT vs. other business units as an example.
So, when I noticed that an article on the CMO web site was on “Debunking the 4 Myths of the CMO vs the CIO” I just had to put another entry into my blog.
The article states: “Some level of harmony can be achieved. But first, each side has to give up its misperceptions about the other.”, then it goes on to list 4 myths about IT and Marketing:
Myth 1 - Marketing Is Art, Not Science
Myth 2 - IT Is a Black Box
Myth 3 - Neither IT Nor Marketing Is Mission Critical
Myth 4 - Two Departments, Two Agendas
For each myth, the author, Christopher Caggiano, performs a “reality check”.
To find out more you’ll have to read the article.
roar at roarweb dot com
Note: This post moved from Blogger December 6, 2005