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Web 2.0 Marketing: “Web 2.0 Marketing >>> The Leading Edge”

I’ve enjoyed reading some of Sean Carton’s ClickZ articles.

His October 31 column was on Web 2.0 Marketing.

It’s great to see that discussions around Web 2.0 is starting to find it’s way into mainstream (at least for those involved in online marketing) marketing reference materials.

The article points out 6 rules for Web 2.0 Marketing:

• Remember you’re part of a community.
• Strike a balance between authentication and anonymity.
• Have some institutional guts.
• Avoid spin.
• Examine your motives.
• Get ready to work.

Web 2.0 is about relationships in a very different way. Honesty, caring and effort will work here as in most other relationships!

roar at roarweb dot com