10 Strategic Benefits of Blogging
Last night I attended a event hosted by the Society for Technical Communication (STC) and the High-Tech Communicators’ Exchange (HTCE) - “Online Influence: What Blogs Mean to Your Business”. It was a great event with good food and friendly people.
Susannah Gardner, co-founder and creative director of Hop Studios Internet Consultants and the author of “Buzz Marketing With Blogs for Dummies” presented.
Susannah listed 10 Strategic Benefits of Blogging:
- Search Engine Marketing
- Direct Communications
- Branding
- Competitive Differentiation
- Relational Marketing
- Exploiting the Niches
- Media and PR
- Reputation Management
- Position Expert Status
- Building Trust
I missed Community Development on her list. I guess it depends on what level you measure as many of her benefits should also be the result of proper Commuinity Building.
You can find the rest of her presentation here
roar at roarweb dot com
Note: This post meved from Blogger December 6, 2005