Celluar Phones & Customer Service
Study Identifies Reasons Behind Poor Cellular Phone Customer Service
Kirk Parsons, senior director of wireless services at J.D. Power and Associates says, “As more wireless companies encourage customers to try new services, it has become more difficult for the customer service representatives to be fully trained and kept apprised on the latest products being introduced. The downside is the carrier runs the risk of decreasing customer satisfaction and losing customers to other carriers.”
I don’t think this was a surprise to anyone focused on process and customer experience management. Successful product introduction goes far beyond manufacturing, sales and marketing. You need to take internal processes and capacity into account.
roar at roarweb dot com
Technorati Tags: Cellular Phone, Customer Service, wireless, customer satisfaction, process, customer experience management, roar, roarweb
