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I sometimes refer to Paul Kedrosky, a Venture Capitalist (VC) with his own blog at Paul Kedrosky’s Infectious Greed.

In a recent post Paul wrote that he had noticed that not many VC’s blogged.

In a comment, Jeff Clavier says:

“…. it also requires a genuine engagement, and you have to know what you want to get out of blogging before you start.”

Jeff is right, successful blogging requires engagement. It requires engagement in the form of providing interesting content and in the form of providing this content on a regular basis. E-mail newsletters and web site news sections also requires this type of content.

I wrote about similar issues about a year ago:

In planning communications schedules an organization must take their resources into account. Keep in mind it is easier to increase frequency of communications, should you find you have the additional resources, than it is to reduce frequency should your audience have gotten used to getting your updates on a regular basis.

roar at roarweb dot com