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Roar Bakken, Richmond, BC

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February 9, 2006

IIMA hosts e-mail event in Vancouver

Filed under: marketing, IIMA, Internet, blogging, Customer Experience — roar @ 10:59 pm
The IIMA is bringing together some of the leading email marketers in North America for two intensive and interactive email marketing events. If you’re responsible for email campaigns, these are the “must attend” events of 2006.

roar at roarweb dot com

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Failed Customer Service web event February 22nd 2006 - free!

Filed under: business, marketing, Internet, blogging, Customer Experience — roar @ 10:47 pm

Free Webinar:

The Costs of Failed Customer Service

roar at roarweb dot com

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Reaching Customer Service

Filed under: business, marketing, Internet 2.0, Internet, blogging, Customer Experience — roar @ 10:40 pm

Reaching Customer Service seems to be an issue for many these days. While my Technorati trouble finally is over, I do believe it took far too long before I finally got some help.

Setting the right service level is not an easy task - especially not for a free service. Tris Hussey (and others) have over the last day or two commented on how difficult it is to get any feedback from gMail and Blogger. In the situation Tris describes, the problem is hijacked accounts.

My guess is that most of the “help” e-mails are never read by humans. Words like HELP and EMERGENCY should, in my mind, lead to someone actually taking a look, but I doubt this actually happens. Just as for me in my Technorati case, Tris’ friend is having a hard time to get any replies.

Maybe the way I got my help is the way to go? Thanks to Liz from Successful Blog who pointed me in the right direction. By posting a comment to a blog I finally got the help I needed.

While I do not endorse being off-topic in comments, it might be that leaving a comment in a blog belonging to someone senior in an organization actually can help.

Senior Management support is always important to make things happen. By letting senior management know that their customer service areas are not able to help their customers, we will at least have a possibility of someone looking further into the issue!

Any reader out there that actually have managed to get “real feedback” from Blogger and gMail?

roar at roarweb dot com

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